146 Essential Digital Marketing Tools and Platforms for Growth Hackers in 2025

Photo by Marvin Meyer on Unsplash

We know that achieving rapid growth requires the right tools and strategies. That’s why I’ve put together a powerful arsenal of 146 digital marketing tools and platforms tailored specifically for growth hackers like us. Whether you’re optimizing conversion funnels, experimenting with new acquisition channels, or fine-tuning your retention strategies, this toolkit has everything you need to accelerate your growth hacking journey.

Let’s dive in and unlock the potential of these essential resources to fuel our growth hacking experiments and drive success for our businesses!

1. Moz: A comprehensive SEO toolset including keyword research, link building, site audits, and rank tracking.

2. SEMrush: All-in-one marketing toolkit for SEO, PPC, content marketing, social media, and competitive research.

3. Ahrefs: SEO toolset for backlink analysis, keyword research, content exploration, and rank tracking.

4. Google Search Console: Free tool by Google for monitoring and optimizing website performance in search results.

5. Screaming Frog: SEO spider tool for website crawling, analysis, and auditing.

6. Raven Tools: Marketing platform offering SEO, content, PPC, and social media tools for agencies and marketers.

7. Majestic: Backlink analysis tool providing insights into website authority and link profiles

8. SpyFu: Competitor analysis tool for SEO and PPC insights, keyword research, and ad history.

9. Yoast SEO: WordPress plugin for on-page SEO optimization, including content analysis and readability checks.

10. BuzzSumo: Content discovery tool for finding popular topics, influencers, and content ideas.

11. HubSpot: All-in-one inbound marketing and sales software for CRM, marketing automation, and content management.

12. CoSchedule: Content marketing and social media management platform for organizing, planning, and executing marketing campaigns.

13. WordPress: Popular CMS for building websites and blogs, with a wide range of plugins for SEO, content management, and more.

14. Grammarly: Writing assistant tool for grammar checking, spell checking, and style suggestions.

15. Canva: Graphic design platform for creating visual content, including social media graphics, presentations, and posters.

16. Adobe Creative Cloud: Suite of design and creative tools including Photoshop, Illustrator, and InDesign.

17. Hemingway Editor: Writing tool for improving readability and clarity of content.

18. Feedly: Content aggregator tool for staying updated with news and industry trends.

19. Buffer: Social media management tool for scheduling, publishing, and analyzing social media posts.

20. Hootsuite: Social media management platform for managing multiple social media accounts, scheduling posts, and monitoring engagement.

21. Sprout Social: Social media management and analytics platform for businesses and agencies.

22. Later: Instagram marketing platform for scheduling and managing Instagram posts.

23. SocialBee: Social media management tool for scheduling posts, managing content libraries, and automating posting.

24. Mailchimp: Email marketing platform for designing, sending, and analyzing email campaigns.

25. Constant Contact: Email marketing and online survey tool for small businesses and nonprofits.

26. ConvertKit: Email marketing platform for creators and bloggers, with automation and segmentation features.

27. ActiveCampaign: Email marketing and automation platform with CRM integration and advanced automation workflows.

28. Drip: E-commerce CRM and marketing automation platform for B2C businesses.

29. Google Ads: Online advertising platform by Google for creating and managing PPC campaigns.

30. Microsoft Advertising: Advertising platform for reaching audiences on Bing, Yahoo, and Microsoft networks.

31. Facebook Ads Manager: Advertising platform for creating and managing ads on Facebook, Instagram, Messenger, and Audience Network.

32. LinkedIn Ads: Advertising platform for targeting professionals on LinkedIn.

33. Twitter Ads: Advertising platform for promoting tweets, accounts, and trends on Twitter.

34. Quora Ads: Advertising platform for reaching audiences on the Quora question-and-answer platform.

35. Taboola: Native advertising platform for promoting content on top publisher websites.

36. Outbrain: Content discovery platform for promoting articles, videos, and other content across the web.

37. Google Analytics: Web analytics tool for tracking and analyzing website traffic and user behaviour.

38. Adobe Analytics: Analytics platform for tracking and analyzing customer interactions across digital channels.

39. Mixpanel: Product analytics platform for tracking user interactions and behaviour within web and mobile applications.

40. Hotjar: All-in-one analytics and feedback platform for understanding user behaviour on websites.

41. Crazy Egg: Heatmap and A/B testing tool for optimizing website design and user experience.

42. HubSpot Marketing Hub: All-in-one marketing automation platform for inbound marketing, CRM, and analytics.

43. Marketo: Marketing automation platform for lead management, email marketing, and campaign tracking.

44. Pardot: B2B marketing automation platform by Salesforce for lead generation and nurturing.

45. Autopilot: Marketing automation platform for creating personalized customer journeys and automating marketing tasks.

46. Salesforce: Customer relationship management (CRM) platform for managing sales, customer service, and marketing activities.

47. Zoho CRM: Cloud-based CRM software for managing sales, marketing, and customer support.

48. Insightly: CRM and project management platform for small businesses and freelancers.

49. Agile CRM: All-in-one CRM with sales, marketing, and service automation features.

50. Sprinklr: Unified customer experience management platform for social media, advertising, and customer care.

51. Emplifi (Formally Socialbakers): Social media marketing and analytics platform for managing and optimizing social media campaigns.

52. Brandwatch: Social listening and analytics platform for monitoring brand mentions and analyzing social media conversations.

53. Keyhole: Hashtag tracking and social media analytics platform for measuring campaign performance.

54. BuzzSumo: Content discovery and social media analytics platform for finding trending topics and influencers.

55. SEMrush Social Media Toolkit: Social media management and analytics tools integrated with SEMrush’s SEO platform.

56. Optimizely: Experimentation platform for A/B testing and personalization across websites and mobile apps.

57. VWO (Visual Website Optimizer): A/B testing and conversion optimization platform for improving website performance.

58. Unbounce: Landing page builder and conversion optimization platform for creating and testing landing pages.

59. Landingi: Landing page builder with templates, drag-and-drop editor, and A/B testing capabilities.

60. Instapage: Landing page builder with customizable templates, analytics, and collaboration features.

61. Leadpages: Landing page builder for creating high-converting landing pages and lead generation campaigns.

62. Thrive Architect: WordPress plugin for creating conversion-focused landing pages and sales funnels.

63. Salesforce Marketing Cloud: Integrated marketing platform for creating personalized customer journeys across email, mobile, social, and web.

64. Adobe Campaign: Cross-channel campaign management platform for delivering personalized marketing campaigns.

65. Mailchimp: All-in-one marketing platform for email marketing, CRM, and e-commerce.

66. GetResponse: Email marketing and automation platform with landing page and webinar features.

67. Sendinblue(Now Brevo): All-in-one marketing platform for email marketing, SMS marketing, and marketing automation.

68. MyEmma: Email marketing platform for small businesses and franchises.

69. Klaviyo: E-commerce marketing platform for email and SMS marketing, segmentation, and automation.

70. Poptin: Pop-up and lead capture tool for converting website visitors into subscribers and customers.

71. Intercom: Customer messaging platform for engaging and supporting customers across web, mobile, and messaging apps.

72. Drift: Conversational marketing and sales platform for engaging prospects and customers in real time.

73. Zendesk: Customer service and support platform for managing customer interactions across channels.

74. Freshdesk: Helpdesk software for customer support and ticket management.

75. Help Scout: Help desk and customer support software for small businesses and startups.

76. ShareASale: Affiliate marketing network for merchants and affiliates to partner and promote products.

77. CJ Affiliate (formerly Commission Junction): Affiliate marketing network connecting advertisers with publishers.

78. Rakuten Marketing (formerly LinkShare): Affiliate marketing platform for advertisers and publishers.

79. Impact (formerly Impact Radius): Affiliate marketing platform with tracking, reporting, and automation features.

80. Amazon Associates: Affiliate marketing program by Amazon for promoting and earning commissions on products.

81. AspireIQ: Influencer marketing platform for identifying, managing, and measuring influencer campaigns.

82. Traackr: Influencer marketing platform for discovering and engaging with influencers.

83. Influence.co: Influencer marketing platform for connecting brands with influencers.

84. Upfluence: Influencer marketing platform for influencer discovery, outreach, and campaign management.

85. SocialBakers: Social media marketing platform for managing and optimizing social media campaigns.

86. WordPress: Open-source content management system (CMS) for building websites and blogs.

87. Drupal: Open-source CMS for building websites and web applications.

88. Joomla: Open-source CMS for building websites, blogs, and online applications.

89. Squarespace: All-in-one platform for building websites, online stores, and blogs.

90. Wix: Cloud-based website builder for creating websites with drag-and-drop tools.

91. YouTube: Video-sharing platform for uploading, sharing, and watching videos.

92. Vimeo: Video-sharing platform for uploading and sharing high-quality videos.

93. Wistia: Video hosting platform for businesses to host, manage, and analyze video content.

94. Vidyard: Video marketing platform for hosting, sharing, and tracking video engagement.

95. Animoto: Video creation platform for creating marketing videos, slideshows, and social media content.

96. Google Attribution: Marketing attribution tool for analyzing the impact of marketing channels on conversions.

97. Adobe Analytics: Analytics platform for tracking and analyzing customer interactions across digital channels.

98. Bizible: Marketing attribution and revenue attribution platform for tracking and measuring marketing impact.

99. Attribution: Multi-touch attribution platform for tracking and optimizing marketing performance.

100. BrightFunnel: Revenue attribution and marketing analytics platform for B2B marketers.

101. Shopify: E-commerce platform for building and managing online stores.

102. WooCommerce: E-commerce plugin for WordPress, enabling online store functionality.

103. Magento: Open-source e-commerce platform for building online stores and managing products.

104. BigCommerce: E-commerce platform for creating and managing online stores.

105. PrestaShop: Open-source e-commerce platform for building online stores and selling products.

106. Stripe: Online payment processing platform for accepting payments and managing transactions.

107. PayPal: Online payment system for sending and receiving payments securely.

108. Square: Payment processing platform for accepting payments online and in-person.

109. Braintree: Payment gateway for processing online payments and transactions.

110. Shopify Payments: Payment processing solution integrated with Shopify for accepting online payments.

111. Trello: Collaboration tool for organizing and managing projects with boards, lists, and cards.

112. Asana: Project management and collaboration platform for teams to track work and tasks.

113. Monday.com: Work operating system for teams to collaborate and manage projects.

114. Basecamp: Project management and team communication software for organizing work and tasks.

115. Slack: Collaboration hub for teams to communicate and collaborate in real-time.

116. Microsoft Teams: Collaboration platform for teams to chat, meet, call, and collaborate.

117. Zoom: Video conferencing platform for virtual meetings and webinars.

118. Google Meet: Video conferencing tool by Google for video meetings and conference calls.

119. Skype: Communication tool for video calls, voice calls, and instant messaging.

120. Calendly: Scheduling tool for booking meetings, appointments, and events.

121. ZoomInfo: B2B contact database and sales intelligence platform for prospecting and lead generation.

122. Clearbit: B2B data enrichment and lead generation platform for sales and marketing teams.

123. Hunter.io: Email finder and lead generation tool for finding and verifying email addresses.

124. Voila Norbert: Email verification and lead generation tool for finding and verifying email addresses.

125. SEMrush: All-in-one marketing toolkit for SEO, PPC, content marketing, social media, and competitive research.

126. SimilarWeb: Competitive intelligence platform for analyzing website traffic and digital marketing strategies.

127. Alexa: Website traffic and competitive analysis tool by Amazon for SEO and digital marketing insights.

128. MozBar: SEO toolbar for analyzing search results, website metrics, and page authority.

129. BuzzStream: Outreach and link-building tool for managing relationships with influencers and publishers.

130. Pitchbox: Outreach and influencer marketing platform for building relationships and securing placements.

131. Linkody: Backlink monitoring and management tool for tracking and analyzing backlinks.

132. Mailshake: Outreach and cold email platform for prospecting and lead generation.

133. Close: CRM and sales automation platform for managing leads, contacts, and deals.

134. Pipedrive: Sales CRM and pipeline management tool for small and medium-sized businesses.

135. Agile CRM: All-in-one CRM with sales, marketing, and service automation features.

136. ActiveCampaign: Email marketing and automation platform with CRM integration and advanced automation workflows.

137. Infusionsoft: Sales and marketing automation platform for small businesses and entrepreneurs.

138. LeadSquared: Marketing automation and CRM platform for lead generation and nurturing.

139. Mailchimp: All-in-one marketing platform for email marketing, CRM, and e-commerce.

140. Campaign Monitor: Email marketing platform for designing, sending, and analyzing email campaigns.

141. Sendinblue: All-in-one marketing platform for email marketing, SMS marketing, and marketing automation.

142. Constant Contact: Email marketing and online survey tool for small businesses and nonprofits.

143. AWeber: Email marketing platform for small businesses, entrepreneurs, and bloggers.

144. Zoho Campaigns: Email marketing and automation platform by Zoho for small businesses.

145. Freshworks CRM: Sales CRM and customer engagement platform for businesses of all sizes.

146. Salesforce: Cloud-based CRM software for managing sales, marketing, and customer support.

Bonus tools

1. HubSpot CRM: Free CRM platform by HubSpot for managing contacts, deals, and tasks.

2. Nimble: CRM and social sales platform for managing contacts and relationships.

3. Keap (formerly Infusionsoft): CRM and marketing automation platform for small businesses and entrepreneurs.

4. Insightly: CRM and project management platform for small businesses and freelancers.

5. Brand24: Powerful social media listening and analytics platform that empowers us to monitor brand mentions, track conversations, and analyze sentiment across various online channels.

Conclusion

From SEO and social media management to email marketing, analytics, and beyond, each tool and platform offers unique capabilities to help us optimize our strategies, reach our target audiences, and drive measurable results.

But remember, success in growth hacking isn’t just about the tools we use — it’s about how we leverage them creatively and strategically to experiment, iterate, and innovate. As growth hackers, we thrive on curiosity, adaptability, and a relentless pursuit of growth. So let’s continue to push the boundaries, test new ideas, and uncover innovative solutions that propel our businesses forward.

With the right mindset, combined with the power of these digital marketing tools and platforms, the possibilities for growth are endless. So let’s harness the full potential of our toolkit, stay agile, and keep pushing the boundaries of what’s possible in the world of growth hacking. Here’s to our continued success and growth!

Disclaimer: Some of the links in this article are affiliate links, which means you support my work in bringing you valuable content when you click through and make a purchase, I earn a commission. Don’t worry — this comes at no extra cost to you. Thanks for your support

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146 Essential Digital Marketing Tools and Platforms for Growth Hackers in 2024 was originally published in Venture on Medium, where people are continuing the conversation by highlighting and responding to this story.